The Game of Numbers
Analyzing pre- and post-COVID ad spend trends across all channels, this study uncovers shifting budgets, emerging digital dominance, and evolving marketing strategies in response to the pandemic.
What's Inside:
1️⃣ 5-Year Ad Spend Trends – A deep dive into annual ad spend across all paid channels before and after COVID.
2️⃣ Channel-Wise Shifts – How budgets shifted between digital, TV, print, and other ad platforms.
3️⃣ Pre vs. Post-COVID Patterns – Key differences in marketing investments and strategic priorities.
4️⃣ Emerging Digital Dominance – The rise of digital advertising and its impact on overall media spend.
5️⃣ Future Outlook & Insights – Predictions on ad spend distribution and trends shaping the next phase of marketing.
